GET THAT BAG
GET THAT BAG
Coach is all about bags, but we’re also all about women. We’ve built a legacy on celebrating what it means to unapologetically be one.
As the official handbag of the WNBA, we’re staying true to that legacy and joining the fight for equal pay.
We’re pushing, speaking, and doing everything in our power to make sure that our players Get That Bag.
WNBA players don’t make anything off their jerseys - we know, insane - so we’re making special edition jersey bags for every single athlete. All profits go to the players themselves.
We’re putting our unapologetic visuals in high traffic areas in major cities. We’re using a lot of double panel ads because, like our athletes, we’re not afraid of taking up space.
We’re also showcasing our ads in arenas at major sporting and other events.
TUNNEL VISION
During pre-game tunnel walks, the athletes will walk out carrying their personalized jersey Coach bags, unveiling them for the first time.
WALK THE TALK
NYC Fashion Week is happening September 11-16, and Coach is bringing the fight to the runway.
The attendees? We’re only inviting women to the show. The guest list is full of female activists, podcasters, influencers, and athletes who have been outspoken about equity in women’s sports.
After Coach’s regular fashion show, guests will be surprised with a basketball court presentation set up outside the venue.
Models wearing black power suits will be dotted around the court with the special edition Jersey Bags.
During the show, we’re running a total media blitz: all of our socials, and the WNBA’s, will be covered in infographics and testimonials.
We’re also hacking Google the day of the show. Any search related to Coach will result in our fiery taglines falling down the screen and a call to action on behalf of female athletes.
