Coach x WNBA
The WNBA has more eyes on it than ever, which means the brands it works with are more important than ever. As the official handbag of a women’s sports league disrespected by unfair pay, Coach is rising to the occasion and speaking out to make sure our players Get That Bag.
WNBA players don’t make anything off their jerseys - we know, insane - so we’re making special edition jersey bags for every single athlete. All profits go to the players themselves.
Our unapologetic visuals are getting the conversation started across major cities.
During pre-game tunnel walks, the athletes will walk out carrying their personalized jersey Coach bags, unveiling them for the first time.
Tunnel Vision
The guest list is exclusively women that have been outspoken about equity for their fellow girls. Our front row features Diana Taurasi, Megan Thee Stallion, Sue Bird, Jameela Jamil, and Dawn Staley.
NYC Fashion Week is happening September 11-16, and Coach is bringing the fight to the runway.
Walk the Talk
After Coach’s regular fashion show, guests will be surprised with a basketball court presentation set up outside the venue.
Models wearing all black will be dotted around the court with the special edition Jersey Bags.
Coach on the Court
During the show, we’re running a total media blitz: all of our socials, and the WNBA’s, will be covered in infographics and calls to action.
Social Justice