Spirit Halloween
Spirit Halloween resurrects every year, haunting the spaces of Retailers Past. But what about the stores you wish would come back? Instead of just occupying their old stomping grounds, we’re hosting Blockbuster and Toys R Us pop-ups in Spirits everywhere, because nostalgia never truly lets anything die. Awaken your inner kid: your favorite stores are Back From the Dead.
Scary Good Scary Goods
Blockbuster is exclusively carrying horror movies. We’re also introducing a line of niche costumes inspired by people’s favorite scary flicks.
Toys R Us is introducing a line of spooky versions of classic toys.
Our ads, inspired by horror movies and Goosebumps, are haunting major cities.
The Launch
Headstones are popping up all over Los Angeles. There’s a date, time, and location on the headstone inviting people to a spooky soiree on September 30th to ring in the season.
Spirit Cemetery
The invites will lead people to the Spirit Cemetery, a plot near the Hollywood Forever Cemetery in LA that we’ve taken over to honor the most important parts of our culture.
Remembering the Past
Spirit Cemetery is full of headstones honoring stores, toys, and other beloved parts of culture that have passed on.
Blockbuster and Toys R Us’ social accounts have also reanimated.
Going Social
Shot-for-Shot
In honor of Blockbuster’s return, we’re running a TikTok contest. Create the best shot-for-shot parodies of horror movies using supplies around your house.