Rivian
There’s one electric truck that doesn’t require you to give up your country roots, even when it feels like new tech is pushing you to do just that. So pull on your boots and charge onward with Rivian, The Electric Cowboy.
Rivian Powers the Ultimate Tailgate
We’re bringing the lights back to Friday nights as we head to Permian High school in Odessa, TX, the school that inspired the hit TV show Friday Night Lights. We’re hosting a large scale tailgate with food, live music, special jerseys for Panthers fans, and special guest Kyle Chandler - all powered by Rivian.
We’re heading to Las Vegas as the official truck sponsor of the National Rodeo Championship. We’ll be pulling the dirt drags and picking up the barrels after the barrel races.
The Rodeo Goes Electric
Rivian will use their trucks to construct the Valley Corn Maize in East Grand Forks, Minnesota, the largest corn maze in the world at 121 acres. People can watch the whole process on our socials.
Making the Maize
The Electric Plow
We’re deploying souped-up Rivians to snowplow and de-ice in Electric City, Washington, a town with a population 957 and 20 inches of snow annually.
The Long Charge
Rivian is curing your Range Anxiety by installing more charging stations in even the most rural areas. We’re trekking cross-country on Route 50, also known as The Loneliest Road in America, which travels from Sacramento, CA to Ocean City, MD. We’re installing charging stations every 300 miles on our roadtrip, so a charge is always within range.
After The Loneliest Road in America is fully charged, we’re sending Mike Rowe to test it out. He’ll meet with rural residents along the way and see what dirty jobs they’re getting up to in their Rivians, which will be released as a full web content series.
Brand Your Truck
Customize your Rivian with your own personal brand, designed by you and burned into your truck with an authentic cattle brand.
Rivian X Tecovas
Every cowboy needs a good pair o’ boots. Rivian is collaborating with Tecovas to create the perfect footwear, so that no Electric Cowboy goes without.
Every purchase of a Rivian comes with a pair, or people can trade in their old, worn out boots at any Rivian dealership for a voucher.